WEEK 1/2
TOPIC: INDUCTION
-Getting to know you
-Class policies and contract
-Setting up the blogs
-Assignment policies
-Printing and uploading work
-Exploring the Macs
-Referencing
WEEK 3
TOPIC: WHAT IS YOUR FAVOURITE MUSIC VIDEO?
-Share your favourite music videos with the class and discuss: Why is it your favourite? What elements stand out to you? (think about the VIDEO itself not the MUSIC!)
TOPIC: HISTORY OF MUSIC VIDEOS
1920s
Ben Bernie Sweet Georgia Brown ( 1925)
Bessie Smith St Louis Blues ( 1929 )
1950s
Elvis Presley Jailhouse Rock ( 1957 )
1960s
Bob Dylan Subterranean Homesick Blues ( 1965 )
full video here
The Beatles Strawberry Fields Forever
1970s
Queen Bohemian Rhapsody ( 1975 )
Devo Are we not men ? (1978)
1980s
David Bowie Ashes to Ashes ( 1981)
Michael Jackson Thriller ( 1984)
WEEK 4
TOPIC: PURPOSES OF MUSIC VIDEO
1.Promotion of a particular song2.Promotion of the artist's album
3.Promotion of a particular artist
4.Promotion of and synergy with another media product
5.Increase income for the record company
6.Increasing the range of media an artist is active in
Answer these questions as you watch the videos
-What do you think the purpose of each music video is?-Why?
-What message is the video trying to portray?
TOPIC: STYLISTIC CODES - camera angles and movement, sound, lighting, mise en scene etc.
WEEK 5
TOPIC: INTRODUCTION TO ASSIGNMENT 29.1
➥LINK TO ASSIGNMENT INTRO SLIDES
ASSIGNMENT 29.1 DISTINCTION EXAMPLE
There are several reasons for the purposes of music videos
1) Promotion of a particular song- BEYONCÉ RUN THE WORLD ( GIRLS)
This song is a very good example of promotion of a particular song. In this music video Beyonce is promoting women's empowerment and that women are very important in the world that we live in today. The song run the world was released on April 21st 2011 and was recorded in MSR studios in New York City. The label for this song is Columbia. There are several aspects in this music video that is promoting the actual meaning and message in this video. Firstly this video is based on a controversial topic which is sexuality ( specifically about women). When the video gets to 31-35 seconds Beyonce with several women behind her are show with a lion lying right next to her. The lion symbolises power and that the women in the frame shot with the animal are as strong as the lion.
There are different stances that the women are taking in the shot that makes them look very strong; for example one girl at the side has her hand up in a fist which usually means strength.
When she sings this verse she shows it in different ways to show the message. For example when she sings the five lines of the verse she is around men which is showing that she is referring to men and how these men won't make her invisible. At the end of the verse when she says " hope you still like me, F U Pay me" this was the line that caused most controversy between people, as for some people this line made them feel disrespected as a woman and cheap.
In the song Beyoncé covers the main points within her lyrics when she says " How we're smart enough to make these millions
Strong enough to bear the children
Then get back to business"
There are different stances that the women are taking in the shot that makes them look very strong; for example one girl at the side has her hand up in a fist which usually means strength.
When Beyonce first starts singing she opens with " girls we run this motha" after she says that four times she asks the main question which is " who run the world? Girls" In the beginning of the video she asks this main question 14 times and this is her singing her main message in this whole video. She opens with this so that all audience watching, whether they are male or female know that this is the whole point of the video and this is the message that she is trying to get across to people. In the music video she goes on about how women should be shown respect but then also says " This goes out to all my girls
That's in the club rocking the latest
Who will buy it for themselves and get more money later
I think I need a barber
None of these niggas can fade me
I'm so good with this, I remind you, I'm so hood with this
Boy, I'm just playing, come here, baby
Hope you still like me, F U Pay me"
When she sings this verse she shows it in different ways to show the message. For example when she sings the five lines of the verse she is around men which is showing that she is referring to men and how these men won't make her invisible. At the end of the verse when she says " hope you still like me, F U Pay me" this was the line that caused most controversy between people, as for some people this line made them feel disrespected as a woman and cheap.
When the music video is at 2:27- 2:34
There are several shots of Beyonce that show one of the main messages of the video which is strength. During these few shots Beyonce is first seen in front of a car that has exploded and while the fire is coming out from the car Beyoncé is standing tall with one arm in the air holding a fist. She is then on top of a car which is quite high up with both arms in the air, this symbolises that all women are high up in the world. In the music video the women are wearing all sorts of things.
At 2:37 to 2:50 all the women are wearing quite revealing clothes such as stockings and as they dance in formation the camera shows all the men being quite frightened of them. The clothes that Beyoncé and the other women are wearing show the message that women should be able to dress in a sexual nature but should still be treated with respect.
Strong enough to bear the children
Then get back to business"
The lyrics is shining on a main point in her message how women can go through one of the hardest things in life and still carry on after with their life. Also with that line it's what her main line is ( who run the world ) true because without women the world and generations would literally stop. In conclusion the factors that Beyoncé mainly used to promote run the world was her lyrics, her body language and what she and what the other women were wearing.
TOPIC: ANALYSIS TECHNIQUES AND REFERENCING
HAND OUT ASSIGNMENT BRIEF 29.1
TOPIC: ASSIGNMENT WORK
WEEK 6
TOPIC: ASSIGNMENT WORK
😀=HALF TERM 1=😀
WEEK 7
TOPIC: ASSIGNMENT WORK
ASSIGNMENT 29.1 DUE IN YOUR FINAL LESSON THIS WEEK!!
_________________________________________________________________________________
WEEK 8
TOPIC: INTRODUCTION TO STYLES, CONVENTIONS AND TECHNIQUES
STYLES, CONVENTIONS AND TECHNIQUES
OF MUSIC VIDEO
➥LINK TO PREZI FROM CLASS
Pre-assignment task
STYLES,CONVENTIONS AND TECHNIQUES WORKSHEET
After watching a number of videos and resources and learning appropriate media terminology, answer the following questions as a separate post on your blog. You should use screenshots to illustrate your points.
A) Briefly define the following conventions of music video in your words and the effect they may have on the audience.
-Lyric interpretation
-Extending or consolidating song’s meaning
-Focus on performer
-Lighting for mood
-Allusion
B) Give an example of a music video which shows the following:
1 Special effects such as chroma key(green screen)
2 Multi-mage( multiple images on screen at once)
3 Cutting to a beat
4 An artist miming and lipsyncing to a playback track
5 Animation
6 Reference to or includes another artist
C) Briefly define the following styles of music video in your own words and give an example of it being applied in an existing music video.
-Illustrative
-Interpretative
-Surrealist
-Pastiche /homage
-As-live
-Parody
-AnimationTOPIC: IMOVIE TUTORIAL
WEEK 9
TOPIC: INTRODUCTION TO ASSIGNMENT 29.2
HAND OUT ASSIGNMENT BRIEF 29.2
WEEK 10
TOPIC: ASSIGNMENT WORK
WEEK 11
TOPIC: ASSIGNMENT WORK
ASSIGNMENT 29.2 DUE IN YOUR FINAL LESSON THIS WEEK!!
_________________________________________________________________________________
WEEK 12
TOPIC: INTRODUCTION TO PRE-PRODUCTION
TOPIC: INTRODUCTION TO ASSIGNMENT 29.3
-Paperwork involved
-Choose Groups
-Introduce song choices
-Hiring equipment and event form procedures
-Skills audit
-Skills audit
HAND OUT ASSIGNMENT BRIEF 29.3/1.1
WEEK 13
TOPIC: ASSIGNMENT WORK
-Individual tasks
-Group brainstorm and song analysis
WEEK 14
TOPIC: ASSIGNMENT WORK
-Pre-production group work
WEEK 15
TOPIC: ASSIGNMENT WORK
-Pre-production group work
=CHRISTMAS HOLIDAYS!!=
WEEK 16
TOPIC: ASSIGNMENT WORK
=Pre-production interim deadline=
-Production group work
-Production group work
WEEK 17
TOPIC: ASSIGNMENT WORK
-Production group work
WEEK 18
TOPIC: ASSIGNMENT WORK
=Production interim deadline=
-Post-production individual work
-Post-production individual work
WEEK 19
TOPIC: ASSIGNMENT WORK
-Post-production individual work
WEEK 20
TOPIC: ASSIGNMENT WORK
-Post-production individual work
-Final edits
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